Big Brothers Big Sisters

My advertising team was tasked to work with the Big Brothers Big Sisters of Mid Michigan to create a marketing strategy for the non-profit organization. During our 10 week class timeframe, we created the "Invest in YOUth" campaign. Rooted in the belief that investing in youth is investing in the future, this campaign aimed to help Big Brothers Big Sisters of Mid-Michigan expand their reach, inspire donors and mentors, and create meaningful opportunities for children in our communities.

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I assisted in creating the "Invest in YOUth" flyer that got shared on BBBS and Cops and Doughnuts facebook pages, and also filming a Facebook live with the head of BBBS of Mid Michigan.