Campaign Projects &Client Work
Here, you will find a showcase of my advertising and research projects. Each project represents a unique journey, filled with their own challenges and successes.
CMLife Client Work
Role: Account Manager
2024 - 2026
As an Account Manager, I developed advertising strategies tailored to my client's needs, including digital, print, and social media campaigns, aligning them with brand objectives and target audience insights.
CMU Library Advertising & PR Research
Role: Primary Research Leader
Date: January - May 2025
For this project, I helped lead a team of researchers to delve into CMU's undergraduate community to see how they felt about the Park Library. It involved gathering data and insights through surveys and focus groups and presenting our findings to the library's board.
CMU Volunteer Center Advertising Campaign
Role: Account Manager
Date: January 2026 - present
In this project, I played a crucial role as an Account Manager to gather secondary research findings to assist in campaign development for the CMU Volunteer Center. Campaign creation is still in progress.
Big Brothers Big Sisters Advertising Campaign
Role: Market Researcher & Media Creator
Date: September - December 2024
In my role, I spearheaded the redesign of a company's brand identity, aiming to revitalize its visual presence in the market. It was an exciting journey of creating a campaign message to inspire people to assist a good cause.
